GT Radial Treasure Hunt 2010; Experience and Discover
Sunday, October, 17th, 2010, GT Radial created an event called GT Radial Treasure Hunt 2010, a fun city rally for automotive communities and families. Participated by 282 cars originating from Jakarta and surrounding areas, the Flag Off ceremony was held in TMCPolda MetroJaya (Police Headquarters) and finished in Gelanggang Samudra Ancol.
The event theme was “Experience and Discover”, taken from GT Radial slogan “Experience the Performance, Discover the Value”. Participants were asked to follow routes leading to places that had historical and entertainment values such as Satria Mandala Museum, Sunda Kelapa port, and Gelanggang Samudra Ancol.
“The uniqueness of this event pointed in the variety of activities and locations to visit. Participants were asked not only collecting stamps to win the game, but also challenged to discover Jakarta’s landmark during the event, so they would have the time to know Jakarta better,” said Arijanto Notorahardjo, General Marketing of PT Gajah Tunggal Tbk, producer of GT Radial tires.
Doorprize of the events including Motorcycle, electronic products such as Plasma TV, DVD, MP4players, and shopping vouchers.