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12 July 2009
IRC launches new product range at PRJ 2009

IRC, the best known motorcycle tire brand in Indonesia, participated in Pekan Raya Jakarta (Jakarta Fair) 2009 that was held in Jakarta International Expo Kemayoran from June 11th to July 12th 2009. During the event IRC launched its new product range: RX01, SS530, NF 53, NR67 and GP21 to the public and introduced its new racing tire RAZZO 221. All the new products, especially RX01 – the modern tubeless tire and SS530 – for the automatic scooter, received a very good response from consumers. With attractive daily performances of sexy dancers, salsa and games, combined with special discount and exclusive gift, the IRC stand attracted more than 50,000 visitors during the PRJ 2009. In addition to that, IRC was awarded the 1st winner of BEST INDOOR STAND in Jakarta Fair 2009 by the event organizer – JI EXPO.