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27 July 2018
PT Gajah Tunggal Tbk accept TOP Brand Awards 2018 from Marketing Magazine



On July 27, 2018, Marketing Magazine gave TOP Brand Awards 2018 to PT Gajah Tunggal Tbk for IRC with product Category is Motorcycle Tires.

Successful IRC grabbed the TOP Brand Award 2018 proved that the product existing motorcycle tires more than 40 this year has met the three parameter index measure that is Top of Mind Awareness, Last Used and Future Intention. The index parameter assessment involving 12,000 respondents are there in 15 cities Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Makassar, Pekanbaru, Palembang, Denpasar, Balikpapan, Banjarmasin, Samarinda, Manado and with data collection method interviews and questionnaires.