On 19 March 2015, PT. Gajah Tunggal, Tbk. received “Indonesia Most Creative Companies Award” from SWA Magazine, together with 24 other companies. There are 3 criteria that are considered when the nominated companies are being assessed, which are:
• The company’s ability to create innovations
• The ability of the innovations to improve the company’s performance and significantly affect the market
• The level of originality and differentiation of the innovations or creativities
Through an assessment process, SWA then selected 25 Indonesian companies which have outstanding creativities and innovations in terms of products, services and business strategies.
PT. Gajah Tunggal, Tbk. was ranked 9th out of 25 companies for developing the Champiro Eco, the first Indonesian Eco-friendly tire. What reflected positively as well in the assessment process was that the Champiro Eco became the official tire for the Mercedes Benz C-Class Touring Championship 2010/2011 and received the ‘Auto Bild’ Amazing Record 200 Laps award. Being recognized as one of Indonesia’s 25 most creative companies, affirms the Company’s innovative capabilities to develop products that can sustain the Company’s growth and profitability.